Friday 22 July 2016

Ansel Adams

Ansel Adams

Though Adams was mostly known for his boldly printed, large format black and white images, he also worked extensively in color as well. However Adams felt closest to black and white photography, which he believed could be manipulated to produce a wide range of bold, expressive tones, and felt constricted by the rigidity of the color process.
He invented the zone system, a technique which allows photographers to translate the light they see into specific densities on negatives and paper, thus giving them better control over finished photographs. Adams also pioneered the idea of visualization (which he often called 'previsualization', though he later acknowledged that term to be a redundancy) of the finished print based upon the measured light values in the scene being photographed. He used his works to promote many of the goals of the Sierra Club and of the nascent environmental movement, but always insisted that, as far as his photographs were concerned, "beauty comes first". His images are still very popular in calendars, posters, and books.














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